Let’s take a closer look at both options. If you are adding a new Google Analytics account to your website, follow the steps below: Follow the steps here to create a new Google Analytics account, in case you don’t know how to do it. Add the first GTM code in the head section field and the second code in the body section field just after the opening body tag. Google Analytics for Beginners: Configuring Google Analytics. Once that’s configured, move onto Triggering. © 2013–2020 WPEngine, Inc. All rights reserved. 1. This is a great option for those who only need a ‘basic’ installation, or who aren’t technologically savvy. In this article we will see how to add Google tag manager to this wordpress article. Fortunately, Google Analytics and WordPress work seamlessly together. I'm available right now to answer any of your questions! The first plugin – and one of the most popular – is Google Analytics for WordPress by MonsterInsights. This is where Google recommends placing the code: Alternatively, placing the code at the end of your HTML will mean it’s executed after all other code on the page. This will include a look at how to install it on your website with and without plugins. While this plugin has a potentially lengthy setup process, there’s no need to edit your website’s code. After installing this extension, open your website in a new tab. You can use it to deploy tags on your site and mobile apps to better understand conversions and site analytics.. If you have made to this point and had success with the above guide, I would recommend you to follow one more essential step. Click on the Google Analytics Settings drop-down, and click ‘new variable’ option. Just in case you haven’t done this, first, you should create a Google Tag Manager account and a container. On the left hand side, click “Tags”. This enables you to build sophisticated remarketing lists. Use the second plugin on any WordPress site you have. Muthali loves writing about emerging technologies and easy solutions for complex tech issues. Google Tag Manager is a tag management system. Steps to add Google tag manager to wordpress-. +1-512-273-3906 In no time at all, your Google Analytics account will begin to collect user data, which you can then use to optimize your website for your audience. [email protected] In set up container, enter container name and choose “web” since you are adding it to your wordpress website. By implementing what you learn on your website, you can then improve user engagement and boost traffic. Learn the basics of Google Tag Manager, how to signup and add Google Tag Manager to your WordPress website manually and by using a Google Tag Manager WordPress plugin. The recommended practice is adding the GTM code directly to the WordPress code. How to Install Google Tag Manager for WordPress. Perhaps best of all, Google Tag Manager is a scalable solution for all websites, especially enterprise-level sites. For Page View, you’ll want to select All Pages: This very last step is crucial, because otherwise the tag will not be published. When it comes to WordPress, most site owners become very concerned about where and how to add the GTM tracking code. Within WordPress, there are two main ways to add Google Analytics to your WordPress website. We offer support 24 hours a day, 7 days a week, 365 days a year. To optimize your website even further, consider WP Engine’s managed hosting plans. Another possibility to add Google Analytics to WordPress without a plugin is to use the functions file. If you are new to GTM, you will have to create a new account. Both methods are explained in the following. Be the first to rate this post. We have already talked about excluding internal wordpress traffic in detail in a previous article, however, if you missed it, you can check it out here. Perhaps best of all, Google Tag Manager is a scalable solution for all websites, especially enterprise-level sites. Installing Google Tag Manager in WordPress is a simple three-step process. You can do this independently, or set an override option. Consider exactly what you’d like to track, then place the tracking code accordingly. After this, a second pop up will appear displaying the GTM container codes. This is a browser extension used for testing and debugging Google tracking codes. If your website falls into this category, we have already covered in detail setting up enhanced ecommerce with GTM. 2. At this point, you’ve successfully added Google Tag Manager to WordPress. This means it’ll continue to work for you, even as your site grows. This means you can collect all the data you need, then optimize your WordPress site based on the results. Log into Google Tag Manager. Let’s look at another way to add Google Analytics to your website. If a user leaves your website (or page) before the code has been executed, no data will be collected: As you might imagine, placing the tracking code in the section will mean the code could be executed at any point during the page load. When it comes to WordPress, most site owners become very concerned about where and how to add the GTM tracking code. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting the pros and cons of each option. There are also many Google tag manager recipes that you can use, but that is beyond the scope of this article. Once again return to your website, and paste this code right after the opening element: Click Update File and you should see a confirmation appear. Follow the below article to set up goals, excluding spam traffic, filtering bots and creating multiple views for better reporting. The Google Tag Manager (or GTM) is the best way to include scripts in your WordPress installation. If it shows your GTM tracking id, it means the installation is done properly. Go to Appearance > Editor, and you’ll see a list of different files on the right side – select header.php. To begin, go back to your Tag Manager account and click New Tag: You’ll now have two separate boxes: Tag Configuration and Triggering. On the pop-up window, enter the variable name as ‘GA Tracking ID’, and paste the tracking ID you copied earlier in the Tracking ID field. There is no need to copy and paste the GA ID again next time. now you have successfully added Google tag manager to your wordpress site. By the end of this article, you will be able to set up GTM on your site correctly and have it ready to be put to use. Installing Google Tag Manager in WordPress … When completed, Google Analytics will ‘funnel’ through Google Tag Manager on your website. Your Google Analytics account is precious because it contains your website traffic data. In this post, we’ll explain what Google Tag Manager is and the benefits of using it. One of the easiest ways to add Google Analytics to WordPress is with plugins. No votes so far! Google Tag Manager(GTM) is a powerful tag management tool you can use to manage your analytics and marketing tags. bottom) code. To do this, Navigate to appearance >> editor from the left menu, Look for header.php file from the list of files on the right. For example you can choose to fire a chat widget only on certain pages. To enter your code snippets, you’ll need to access your WordPress dashboard. In simplest terms, Google Tag Manager is a system that manages JavaScript and HTML codes used for tracking and analytics. This is really meant for sites that incorporate scripts for a variety of purposes, not solely analytics. Simply put, the tracking code can be placed just about anywhere on your website, including the head, body, and footer. If you place your tracking code at the very top of the HTML section, the code will be executed almost immediately as the user lands on the page. Now, if you have added the Google Tag Manager code on your website, there is no need to add the Google Analytics tracking code. Keep this window as it is and open your WordPress dashboard in a new tab. WP ENGINE®, VELOCITIZE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc. WP Engine Launches DevKit to Offer Best Developer Experience in WordPress Today, WP Engine Announces $132M in Annual Recurring Revenue, Google Analytics Dashboard for WP (GADWP), adding Google Analytics’ tracking code manually. But Google Tag Manager is pretty deep in functionality and explaining the huge number of interface options goes beyond the scope of this post. Installing Google Tag Manager in WordPress, Once you’ve gotten a feel of it, you may want to explore, or maybe even talk to us to figure out a more. Google Tag Manager (GTM) offers the advantage of quickly adding and updating tags on your site with ease and efficiency. Click agree to continue. And it does a lot more. For example you can choose to fire a chat widget only on  certain pages. Copy the second code and paste it right after the opening body tag. Your final, Google Analytics tag should look similar to the one below. Add the Google Tag Manager Code to Your Site. Click the tag assistant icon and enable it. But I recommend you to add any of the below two plugins because they work perfectly with almost all WordPress themes. However, in some cases, this doesn’t work. To drive targeted traffic to your website, and to keep the traffic you currently have, it’s important that your site caters to your audience’s needs. To get started, first let’s create a GTM account. Also, learn how to install Google Analytics tag to your Tag manager and test to see if everything is working in this complete guide for WordPress. With quality hosting, you can be sure your website is always running as smoothly as possible. Click Tag type in the Tag Configuration box and select Universal Analytics: You’ll also need to configure the Google Analytics Settings. It’s time to make use of GTM to track visitor actions and drill down analytics data to understand user behavior on your site and drive them towards your business goals. This requires some HTML knowledge, but it’s not difficult. At a high level, the steps are: Create an account, or use an existing account, at tagmanager.google.com. Once you’ve gotten a feel of it, you may want to explore tracking revenue or maybe even talk to us to figure out a more customized plan for your needs. Get started today! This isn’t actually an error, after adding anything in your GTM container, this will disappear automatically. 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