Former San Francisco 49ers quarterback Colin Kaepernick walks onto the field ahead of a January 2017 game. | Sports. Here's why that shapes the movies we see. Black Men XCEL When he started protesting police brutality by kneeling during the National Anthem ahead of games in 2016, his 49ers jersey quickly became one of the NFL’s best-selling jerseys. See why nearly a quarter of a million subscribers begin their day with the Starting 5. According to Yahoo, ever since the athlete-turned-activist endorsed the corporate sneaker giant, their company value has skyrocketed. Here Are 8 Smart Money Moves You Can Make Now, Bad Dogs: These Breeds Are the Worst for Your Home Insurance Policy. cnx({ “But Nike seems to disagree if they’re going to bill this as a top of the line deal — and presumably that means a lot of money.”, Ad Practitioners, LLC @Nike had Kaepernick since 2011 but this is actually a new deal done by Kaepernick’s reps @markgeragos & @meiselasb. ESPN indicated the deal would pay Beckham Jr. almost two times as much as Nike had ever paid any other NFL player before. Scarlett Johansson says women directors aren't recognized. More inquiries bothering around Colin Kaepernick’s net worth have been made since he landed his deal with the multinational footwear manufacturing company, Nike. Nike first sponsored Kaepernick back when he was still a quarterback with the San Francisco 49ers. Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick. Kaepernick’s earnings from the NFL totaled $43,479,216 or just under $7 million for each year he played. Partnership Solutions Colin Kaepernick | Thearon W. Henderson/Getty Images. — Colin Kaepernick (@Kaepernick7) September 3, 2018 Still, with the former 49er one of the most popular football players in the U.S. the shoe giant is likely counting on passions to cool. In May 2016, LeBron's associates Maverick Carter told GQ that the three-time NBA champion's lifetime deal with Nike was worth over $1 billion. cnx.cmd.push(function() { The sports retail giant unveiled a new “Just Do It” ad campaign over the weekend that features Kaepernick, along with other high profile athletes like Serena Williams and Odell Beckham Jr. Sports agents with experience negotiating corporate contracts for football stars tell Money Kaepernick’s deal could be worth millions of dollars a year — which is unique because he isn’t actually playing in the NFL. Colin Kaepernick is helping Nike rake in big bucks. Marcio Jose Sanchez/AP/REX/Shutterstock—Marcio Jose Sanchez/AP/REX/Shutterstock, Sign up to receive the latest updates and smartest advice from the editors of Money. Many companies featured on Money advertise with us. ", not going to stand up to show pride in a flag for a country that oppresses black people and people of color. He’s going to have his own branded line. Colin Kaepernick 'Just Do It' Campaign Sparks Fury, Colin Kaepernick's Collusion Case Will Go to Trial, Kaepernick Lawyer Says John Elway Violated Gag Order. Former NFL quarterback Colin Kaepernick has faced backlash from the league since his protests against police brutality first made waves in 2016. If you don't, we will not be compensated. INFORMATION Contact ESPN.com's Darren Rovell reported Kaepernick is part of the 30th anniversary of Nike's "Just Do It" campaign, with Robinson providing additional details: A lot behind the curtain here. Robinson also added that while Kaepernick has been a Nike athlete since 2011, the current deal was negotiated by Kaepernick's new legal representation, with Nike springng into action after realizing a number of rivals were interested in Kaepernick. President Trump, a frequent critic of the anthem protests, also spoke out against the ad campaign. Nike added nearly $6 billion to its company’s market value since announcing its deal with former NFL player Colin Kaepernick, CBS News reported on Friday. During that season, he began protesting during the national anthem, telling NFL Network's Steve Wyche in August 2016 he was "not going to stand up to show pride in a flag for a country that oppresses black people and people of color.". Beckham, the New York Giants wide receiver who also appears in Nike’s new campaign, secured the largest ever deal with the sports giant for a football star last year when he signed five-year contract that would bring in about $5 million a year. https://t.co/IJJnjxWHLS. The act sparked the controversial #TakeAKnee movement. Star deals also include royalties. }); EVENTS And the company saw more than $43 million in media exposure, according to Apex Marketing Group, as Bloomberg reported. When Nike made the announcement of the signing, even with President Trump weighing in on the controversy of Kaepernick taking a knee, the gamble on Kaepernick worked better than anticipated. To continue reading login or create an account. Despite initial reports the deal included a guaranteed $61 million, according to Business Insider, Kaepernick only received approximately $39.4 million, roughly 31 percent of the amount that was initially touted. Yahoo's NFL reporter Charles Robinson claimed Kaepernick will have his own branded line of gear including shoes, shirts, jerseys and more. In the above tweet, Charles Robinson, senior NFL reporter for Yahoo reveals that Kaepernick’s Nike contract is a “star” deal on par with a top end NFL player. He also says that Kaepernick's deal is a "star" deal worth millions per year and includes royalties on sales. It was priced at $150 upon release, the authentic versions of the Nike jersey now sells on the secondary market for $300 or more. - Contract is a “star” deal on par with a top end #NFL player. ABOUT He still remains a free agent although his lawyer has just reported that there may be two teams interested in signing him. Opinions are our own, but compensation and in-depth research determine where and how companies may appear. Women of Power Summit The sporting apparel giant kept the Wisconsin native on its endorsement roster even after he dropped out of the NFL. "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," the president tweeted shortly after the announcement of the deal. Masthead, Nike’s stock reportedly rose over 18% since the announcement of the, The news of Nike’s increased value comes on the heels of the company readying the release of a signature shoe, which is scheduled to be released in December. The commercial, titled “Dream Crazy,” features Kaepernick alluding to the sacrifice he made by initiating the #TakeAKnee movement, which ultimately cost him his career in professional football.

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